Effective from: 18 October 2026. Last updated: 27 October 2026.
A cookie is a small text file that a website saves on your phone or computer. It lets the website remember something about your visit, such as what is in your cart.
myskinmatters.in uses cookies. Some are needed for the shop to work. The rest are optional, and they stay off until you say yes. You can change your mind at any time.
This policy explains which cookies we use, what each type does and how to control them. It should be read with our Privacy Policy. The website is run by KIEVORA Private Limited, First Floor, G-79, Ashok Vihar Phase-1 Road, New Delhi 110052.
1.1 Cookies. Small text files stored by your browser. Each has a name, a value and a lifetime.
1.2 Session and persistent cookies. A session cookie is deleted when you close your browser. A persistent cookie stays for a fixed time, from minutes to months, unless you delete it sooner.
1.3 First-party and third-party cookies. A first-party cookie is set by myskinmatters.in. A third-party cookie is set by another company whose tool runs on our website, such as an analytics or advertising provider. That company can read its own cookie on other websites that use the same tool.
1.4 Pixels and tags. A pixel is a small piece of code on a page or in an email. It tells the provider that a page was viewed, a button was clicked or an email was opened. Pixels often work together with cookies.
1.5 Local storage. Your browser can also store small amounts of data for a website in “local storage” or “session storage”. We use it for the same purposes as cookies and treat it the same way.
1.6 In this policy, “cookies” means all of the above.
1.7 Personal data. Some cookies hold an identifier that can be linked to you or your device. Where a cookie involves personal data, our Privacy Policy applies to that data.
| Category | What it does | Without it | Your choice |
|---|---|---|---|
| Strictly necessary | Keeps your cart, checkout, login and security working. Remembers your cookie choice | The shop does not work | Always on |
| Preferences | Remembers choices that make the site easier to use | You may have to repeat a choice on each visit | Off until you say yes |
| Analytics | Counts visits and shows us which pages work and which do not | We learn less about what to fix. Nothing changes for you | Off until you say yes |
| Marketing | Lets us show our advertisements to you on other platforms and measure whether they worked | You still see advertisements online, but ours will be less relevant to you | Off until you say yes |
2.1 Our basis for using them. Strictly necessary cookies are used because you asked for a service, such as adding a product to your cart, that cannot be delivered without them. All other cookies are used only with your consent, which you give through the cookie banner or the cookie settings panel.
2.2 The tables in sections 3 to 6 list the cookies in each category.
3.1 These cookies are needed for the shop to function. They cannot be switched off in our cookie settings. You can block them in your browser, but the cart and checkout will then stop working.
The website runs on WordPress and WooCommerce. These are the strictly necessary cookies it uses:
| Cookie | Set by | What it does | Typical lifetime |
|---|---|---|---|
| cookieyes-consent | myskinmatters.in (cookie banner) | Stores your cookie choices | 1 year |
| PHPSESSID | myskinmatters.in (web server) | Keeps your visit together while you browse | Session |
| wp_woocommerce_session_ followed by a code | myskinmatters.in (WooCommerce) | Holds your cart while you shop | 2 days |
| woocommerce_cart_hash | myskinmatters.in (WooCommerce) | Notices when the contents of your cart change | Session |
| woocommerce_items_in_cart | myskinmatters.in (WooCommerce) | Records that your cart has items in it | Session |
| wordpress_logged_in_ followed by a code | myskinmatters.in (WordPress) | Keeps you logged in to your account | Session, or 14 days if you tick “Remember me” |
| Cookies on the Cashfree payment page | Cashfree Payments | Security and fraud checks while you pay | Set by Cashfree under its own cookie policy |
4.1 Preference cookies remember choices you make so that you do not have to repeat them. We do not use any preference cookies at present. If we add one, it will be listed here and will stay off until you allow it.
5.1 These cookies tell us where visits come from. We look at the results in aggregate, meaning as totals, not person by person.
5.2 WooCommerce, our store software, sets the session cookies below to record the source of a visit. They are set on your first visit and are deleted when you close your browser.
| Cookie | Set by | What it does | Typical lifetime |
|---|---|---|---|
| sbjs_first, sbjs_current, sbjs_first_add, sbjs_current_add, sbjs_udata, sbjs_migrations | myskinmatters.in (WooCommerce order attribution) | Records where your visit came from, such as a search engine or a link, so an order can be matched to its source | Session |
| sbjs_session | myskinmatters.in (WooCommerce order attribution) | Groups the pages you view into one visit | 30 minutes |
5.3 We use Google Analytics 4 to count visits and see which pages work. It only sets cookies if you allow analytics in the cookie banner. Until then it runs in a cookieless mode that sends no identifiers. It is set to measure the shop: product views, items added to cart, checkout started and completed orders.
| Cookie | Set by | What it does | Typical lifetime |
|---|---|---|---|
| _ga | Google Analytics (Google LLC) | Tells one visitor apart from another with a random number, so visits can be counted | 2 years |
| _ga_HTGQE8PCYL | Google Analytics (Google LLC) | Keeps track of the current visit and how many visits there have been | 2 years |
5.4 We do not use session-recording or heat-map tools. If we add one, it will be listed here and will stay off until you allow it.
6.1 Marketing cookies (shown as “Advertisement” in the cookie banner) let us measure our advertisements on Meta (Facebook and Instagram) and Google, and show them to people who are likely to be interested. Nothing in this section runs until you allow this category. If you reject it or never choose, no advertising cookies are set and no events about your visit are sent to Meta or Google.
6.2 The tools we use:
6.3 Hashed contact data. When you place an order and have allowed marketing cookies, we also send your email address, mobile number and name in hashed form. Meta also receives your city, state, PIN code and country in hashed form. Google receives your PIN code and country. Hashing (SHA-256) turns each detail into a fixed code before it leaves our website, and the code cannot practically be turned back into your details. Meta and Google compare it with codes made the same way from their own users’ details, to tell us how many sales came from our advertisements. We never send your street address, order notes or payment details.
6.4 The marketing cookies:
| Cookie | Set by | What it does | Typical lifetime |
|---|---|---|---|
| _fbp | Meta Pixel (Meta) | Tells one browser apart from another with a random number, so Meta can link visits to our advertisements | 3 months |
| _fbc | Meta Pixel (Meta) | Stores the click ID when you arrive from a Meta advertisement, so the visit can be linked to that advertisement | 3 months |
| _gcl_au | Google Ads (Google) | Conversion linker. Lets Google Ads measure which advertisements led to visits and orders | 3 months |
| _gcl_aw | Google Ads (Google) | Stores the click ID when you arrive from a Google advertisement, so an order can be linked to that advertisement | 3 months |
6.5 Meta and Google use this data under their own terms and privacy policies: the Meta Privacy Policy and the Google Privacy Policy. You can also control advertising in your own Meta and Google account settings, as explained in section 8.4.
6.6 We do not direct targeted advertising at anyone under 18.
7.1 The first time you visit. A banner asks for your choice. You can:
7.2 Preference and marketing cookies are not set until you allow them. The WooCommerce visit-source cookies in section 5 are session cookies that are set on your first visit. If you close the banner without choosing, we treat that as “Reject all”.
7.3 Changing your mind. Click “Cookie settings” in the footer of any page. You can switch a category on or off at any time. Withdrawing consent is as easy as giving it.
7.4 What happens when you switch a category off. We stop setting and reading cookies in that category from that point. Cookies already saved by a third party may stay on your device until they expire. You can delete them in your browser, as explained in section 8.
7.5 How long we remember your choice. For 12 months. After that, or if you clear your cookies, we ask again.
7.6 Each browser and device is separate. A choice made on your phone does not carry over to your laptop. Set it on each one.
7.7 Saying no costs you nothing. You can browse, order and get support with only strictly necessary cookies.
8.1 Your browser lets you see, block and delete cookies for any website. The setting is in a slightly different place in each browser.
| Browser | Where to find it |
|---|---|
| Google Chrome | Settings > Privacy and security > Third-party cookies, and Delete browsing data |
| Safari (iPhone, iPad, Mac) | Settings > Safari > Advanced > Website Data on iPhone and iPad. Safari > Settings > Privacy on Mac |
| Mozilla Firefox | Settings > Privacy & Security > Cookies and Site Data |
| Microsoft Edge | Settings > Cookies and site permissions, and Privacy, search, and services > Clear browsing data |
Menu names change between browser versions. If yours looks different, search your browser’s help pages for “cookies”.
8.2 If you block all cookies. Strictly necessary cookies will also be blocked. Your cart will not hold items, you will not stay logged in and checkout may fail.
8.3 If you delete cookies. Your cookie choice on our website is deleted too, so the banner will ask again on your next visit.
8.4 Advertising settings on other platforms. You can also control advertising in your own account settings on platforms such as Google and Meta, and reset or limit the advertising ID in your phone’s privacy settings.
8.5 Emails. Our order emails do not contain tracking pixels. If that changes, we will say so here.
9.1 Changes. We will update this policy when we add, remove or replace a tool that sets cookies, or when the law changes. The date at the top shows the last update. If we add a new category of cookie or a new purpose, we will ask for your choice again.
9.2 Review. We check the cookies on this website against this list every 6 months.
9.3 Questions. Write to contact@myskinmatters.in.
9.4 Complaints. Contact our Grievance Officer:
9.5 Your other rights. To see, correct or delete personal data collected through cookies, or to withdraw any other consent, go to Privacy Requests and Consent. Your full rights are set out in the Privacy Policy.