Most brand value pages are a list of words. Honest. Clean. Caring. They cost nothing to write and nothing to ignore.
Ours are commitments. Each one comes with what it means in practice, so you can hold the tube in your hand and see whether we kept it.
It is easy to name five nice ingredients on the front of a pack. It is more useful to know all nineteen.
We publish the full ingredient list for the Gentle Gel Cleanser on this site and print it on the tube, in the standard INCI format. INCI is the international naming system for cosmetic ingredients, so you can look up any name yourself.
We also state the pH. pH measures how acidic or alkaline something is. The surface of healthy skin is slightly acidic. Our cleanser is formulated at pH 5.5.
A cleanser is a cosmetic. It cleans your skin and can leave it feeling comfortable. It is not a medicine, and it stays on your face for under a minute before you rinse it off.
So we keep our claims the size of the product.
| What we say | What we do not say |
|---|---|
| Cleanses without stripping | Treats or cures acne |
| Suitable for acne-prone skin | Clears pigmentation or any skin condition |
| Sulfate-free, paraben-free, silicone-free | “Chemical-free” |
Fragrance makes a cleanser smell expensive. Heavy foam makes it feel like it is working. Neither one is cleaning your skin.
We left out what was only there for the experience, and kept what does a job.
So the Gentle Gel Cleanser has no synthetic fragrance. It does not smell like a spa. It has no sulfates (SLS or SLES), which means it will not foam like the face wash you may be used to. That is by design.
A gentle, well-formulated cleanser is a basic. You use it twice a day. You should be able to afford to finish the tube and buy the next one.
We put ceramide, panthenol, centella, rice extract and hyaluronic acid into the formula, and priced it for a student budget, not a gift box.
MRP ₹499. You pay ₹399 for 50 ml.
Like many skincare brands, we do not own a factory. Unlike many, we say so, and we tell you whose factory it is.
Skin Matters is made in India.
Manufactured by: The Great Herbal, Plot No-296, Ecotech-3, Greater Noida, Uttar Pradesh-201306. Mfg. Lic. No.: UP16320000048/2024.
Marketed by: KIEVORA Private Limited, First Floor, G-79, Ashok Vihar Phase-1 Road, New Delhi 110052.
Those three words are on our pack. Here is what we mean by them.
We are a new brand with one product. That is the best time to listen, because nothing is fixed yet. The people who buy the first tubes will shape what the second product is, and whether the first one changes.
So we ask. What did your skin feel like after a week? What did you expect that did not happen? What is missing from your routine?
Values only count when they cost something. These will. Publishing a full ingredient list invites questions. Refusing to overclaim makes our ads less exciting. Leaving out fragrance loses the people who buy with their nose.
We think that is the right trade.
If you ever find that something on this page does not match what you received, or what we said somewhere else, write to us. Quote the page. We will answer plainly.
SKIN MATTERS Gentle Gel Cleanser. pH 5.5. Full ingredient list published. No synthetic fragrance. Made in India.
MRP ₹499. Now ₹399.
