Our Clean Label Promise

“Clean” has no legal definition in India. Any brand can print it on a pack, and it can mean anything or nothing.

So we wrote our definition down. Five rules, a free-from list with reasons, and every ingredient disclosed. You can hold us to all of it.

This is our own promise. It is not a third-party certification.

Clean, Defined. Five Rules.

Nothing from our free-from list. No parabens, no sulfates, no silicones, no synthetic fragrance. The reasons are below.
Every ingredient has a job. Each of the 19 ingredients is there for a function we can explain in one line. No filler added so a trending name can appear on the front of the pack.
The whole label is public. The full ingredient list is on the tube and on this site, in the same order, with a plain explanation of each one.
No fear, no fake science. We do not use scare words about ingredients. We do not say “chemical-free”, because everything is a chemical, including water.
Only claims we can stand behind. No certificate is mentioned unless we hold it. No test result or expert endorsement is claimed unless there is a report to show you.

What We Leave Out, and the Actual Reason

We leave out	What it is	Why we leave it out
Parabens	A family of preservatives	Permitted parabens are allowed in cosmetics and we will not call them dangerous. Many people prefer to avoid them, so we use a different preservative, phenoxyethanol.
Sulfates (SLS, SLES)	Strong, low-cost cleansing agents	They clean well but can leave skin feeling tight and dry. We use four milder cleansing agents instead.
Silicones	Ingredients that give a silky, coated feel	Useful in leave-on products. A cleanser should rinse off clean, so they have no job here.
Synthetic fragrance	Added scent	Fragrance is a common reason people react to skincare. A face wash does not need a scent.

What this list does not claim

Free-from is not the same as risk-free. Any ingredient, natural or synthetic, can disagree with someone’s skin. That is why the pack recommends a patch test before full use.

How to patch test

What Is in It, and Why That Is Also Clean

Clean is not a synonym for natural. Some of the most useful ingredients in this tube are made in a lab, and we are comfortable saying so.

Mild cleansing agents

Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Coco-Glucoside, Decyl Glucoside.

These are surfactants, the ingredients that lift oil and dirt so water can rinse them away. One is amino-acid-based, two are sugar-based, and one is there to make the blend milder. The formula is sulfate-free.

Hydrators and soothers

Panthenol, Glycerin, Sodium Hyaluronate, Betaine, Sodium PCA, Allantoin.

Humectants hold water at the skin’s surface. They are why skin feels soft after washing instead of tight.

Barrier and botanical ingredients

Ceramide NP, Centella Asiatica Extract, Rice Extract, Tocopherol.

A skin-identical lipid, two plant extracts with a long history in Korean and Asian skincare, and vitamin E as an antioxidant.

The ingredients that keep the product safe and stable

Phenoxyethanol, Disodium EDTA, Sodium Hydroxide, PEG-150 Distearate.

A preservative, so a water-based product does not grow bacteria or mould. A chelating agent, to keep the formula stable. A pH adjuster, used in a tiny amount to set the gel at pH 5.5. A thickener, which makes it a gel. None of these is glamorous. All of them are necessary. A cleanser without a preservative is not clean. It is unsafe.

The Whole Label, in the Open

Full ingredient list, as printed on the tube

Aqua, Panthenol, Centella Asiatica Extract, Oryza Sativa (Rice) Extract, Glycerin, Sodium Hyaluronate, Allantoin, Betaine, Sodium PCA, Ceramide NP, Disodium EDTA, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Coco-Glucoside, Decyl Glucoside, PEG-150 Distearate, Phenoxyethanol, Sodium Hydroxide, Tocopherol.

Who makes it, and where

Detail	What is on the label
Product	SKIN MATTERS Gentle Gel Cleanser, 50 ml
Country of origin	India
Manufactured by	The Great Herbal, Plot No-296, Ecotech-3, Greater Noida, Uttar Pradesh-201306
Manufacturing licence no.	UP16320000048/2024
Marketed by	KIEVORA Private Limited, First Floor, G-79, Ashok Vihar Phase-1 Road, New Delhi 110052
MRP	₹499, inclusive of all taxes

What we do not disclose

The exact percentage of each ingredient. That is the one part of a formula a brand keeps confidential. Everything else is on this page.

How to Read Any Cosmetic Label in India

Two sets of rules decide what must be printed on a cosmetic sold in India. The Cosmetics Rules, 2020, made under the Drugs and Cosmetics Act, 1940, cover what the product is and who made it. The Legal Metrology (Packaged Commodities) Rules, 2011 cover quantity, price and consumer care details. Here is what to look for, on our tube or anyone else’s.

Ingredients. Listed by INCI name, the international standard for naming cosmetic ingredients. Ingredients present at more than 1% are listed in descending order of quantity. Those at 1% or less can follow in any order. So the first few names tell you what most of the product is, and a hero ingredient near the very end is there in a small amount. The rules let very small packs leave the list off. Ours prints it in full.
Batch number. Usually shown as “B. No.” or “Batch No.”. It identifies the production run your tube came from. Quote it if you ever need to raise a complaint. It is how a manufacturer traces a problem.
Use before date. The month and year after which you should not use the product. It may be printed as “Use before” or “Expiry”. Check it on delivery.
Month and year of manufacture. Often shown as “Mfg.” or “Mfd.”. It tells you how fresh the product is.
Manufacturing licence number. Shown as “Mfg. Lic. No.” or “M.L.”. A cosmetic made in India must come from a licensed manufacturer. Ours reads UP16320000048/2024. The label must also show the manufacturer’s name and address, and the name of the company that markets the product if that is a different one.
Net quantity. The amount in the pack, in ml or g. Ours is 50 ml. Newer labels also show a unit sale price, such as the price per ml, so you can compare pack sizes fairly.
MRP. Printed as “Maximum Retail Price”, inclusive of all taxes. No seller, online or offline, can lawfully charge you more than this. Ours is ₹499.
Consumer care details and country of origin. A name, address, phone number or email you can contact with a complaint, and where the product was made. Ours says Made in India.

The label will also carry directions for use and any warnings. Read both before the first use.

Three checks before you buy anything

Is the full ingredient list printed, or only a few “key ingredients”?
Is there a manufacturing licence number and a full manufacturer address?
Are the batch number and use-before date printed clearly, and not on a sticker that looks added later?

If a tube sold as SKIN MATTERS is missing any of these, do not use it. Tell us

About Certifications. The Straight Answer.

The Clean Label Promise on this page is our own standard. No outside body has audited or certified it, and we will not present it as if one has.

What the pack states today: paraben-free, sulfate-free, silicone-free, no synthetic fragrance, and made in India under manufacturing licence no. UP16320000048/2024.

If and when SKIN MATTERS obtains a third-party certification, it will be listed on this website with the name of the certifying body, the certificate number and its validity dates. If a certificate is not listed here, we do not hold it.

Questions About "Clean"

Is "clean beauty" a regulated term in India?

No. There is no legal definition of “clean” for cosmetics in India. What the law does regulate is what must be printed on the label, which ingredients are restricted or prohibited, and who may manufacture a cosmetic. That is why we publish our own definition instead of leaving the word vague.

Is SKIN MATTERS certified by the Clean Label Project?

No. The Clean Label Project is an independent organisation that runs its own certification programme. SKIN MATTERS does not hold that certification, or any other third-party “clean” certification. Our Clean Label Promise is a standard we set for ourselves.

Does clean mean natural or chemical-free?

No. The formula combines plant extracts with lab-made ingredients, including its preservative, its thickener and its cleansing agents. Nothing is chemical-free. Water is a chemical.

Is the cleanser preservative-free?

No, and it should not be. It is a water-based product, and water-based products need a preservative to stay safe. We use phenoxyethanol, which is not a paraben.

Does free-from mean it cannot irritate my skin?

No product can promise that. The formula is designed to be gentle and is suitable for all skin types, but skin is individual. Patch test first, and stop using it if irritation occurs.

How do I know my tube is genuine?

Check for the manufacturing licence number UP16320000048/2024, a printed batch number and a use-before date. If anything looks wrong, write to contact@myskinmatters.in with a photo of the tube and your order details.

Will this promise change?

If we change the formula, the ingredient list on the tube and on this site will change with it, and this page will say what changed and when.

A Label You Can Read. A Cleanser You Can Trust to Be What It Says.

SKIN MATTERS Gentle Gel Cleanser. 50 ml. Nineteen ingredients, all disclosed. pH 5.5. Made in India.

MRP ₹499. Now ₹399.

Question about the label? Write to us